Etsy vs Immibrand: Which is Right for Your Handmade Business?

Hey there! If you’re reading this, chances are you’re a handmade business owner like me, trying to figure out the best way to grow your brand and reach more customers. Maybe you’re already on Etsy (who isn’t, right?), but you’re wondering if there’s a better way—or at least a way to add to what you’re already doing. It’s mostly why I transformed Immibrand into what it’s becoming, and I want to walk you through how it can work alongside Etsy to help you take your business to the next level (if you’re not leaving it altogether).

Why Etsy is a Great Starting Point

Let’s start with Etsy. I get it—Etsy is amazing, especially when you’re just starting out. It’s like setting up shop in a bustling marketplace where millions of buyers are already browsing. Here’s why Etsy works so well for so many of us:

1. Built-In Audience: Etsy brings the traffic to you. You don’t have to spend a ton of time or money driving people to your shop because Etsy’s platform does a lot of the heavy lifting.
2. Easy to Use: Setting up an Etsy shop is straightforward. You can list your products, add photos, and start selling in no time.
3. Trust Factor: Buyers know and trust Etsy. When they see your product on Etsy, they feel confident making a purchase.
4. Community Support: Etsy has forums, guides, and a whole community of sellers who can help you navigate the ups and downs of running a handmade business.

Etsy is a fantastic place to start, and for many of us, it’s still a key part of our business. But here’s the thing: relying solely on Etsy can feel like putting all your eggs in one basket. That’s where Immibrand comes in.

Immibrand Isn’t a Replacement—It’s an Addition

I want to be clear: Immibrand isn’t about replacing Etsy. It’s about adding another tool to your toolbox. Think of it like this: Etsy is your storefront in a busy marketplace, and Immibrand is your own standalone boutique down the street. Both can work together to help you reach more customers and grow your brand.

Here’s why Immibrand is the perfect complement to your Etsy shop:

1. Own Your Brand: On Etsy, you’re one of many sellers. With Immibrand, you get to build your own unique storefront that reflects your brand’s personality. It’s all about you.
2. Direct Customer Relationships: On Etsy, you don’t own your customer data. With Immibrand, you can build an email list, connect directly with your customers, and create lasting relationships.
3. No Listing Fees: Etsy charges fees for every listing and transaction. Immibrand doesn’t. I’ve even included a Fee Calculator on the site so you can compare the costs side by side—spoiler alert, Immibrand wins every time.
4. Scalability: Immibrand is designed to grow with you. Whether you’re selling 10 items or 1,000, you’ll have the tools and flexibility to scale your business without breaking the bank.

Basically, with Immibrad, the more you earn, the less you pay.

Why Immibrand is Worth the Switch

Now, let’s talk about why Immibrand is such a solid choice for handmade sellers like you and me. I’ve run the numbers, and the revenue scenarios make it clear: Immibrand is built to help you keep more of your hard-earned money while giving you the tools to grow.

Here’s what you’ll love about Immibrand:

1. Full Control: You get to design your store exactly the way you want it. No cookie-cutter templates—just a storefront that feels like you.
2. Marketing Tools: Immibrand comes with marketing & sales education resources like how to build email campaigns, social media integrations, and analytics to help you understand your customers better and get you on the trajectory of one day becoming a fully independent brand.
3. No Hidden Fees: Unlike Etsy, there are no listing fees or transaction fees eating into your profits. What you earn is yours to keep.
4. Flexibility: Whether you’re selling digital downloads, physical products, or a mix of both, Immibrand is designed to handle it as well.

How Immibrand Complements Etsy

Here’s the best part: you don’t have to choose between Etsy and Immibrand. In fact, they work better together. Here’s how:

• Cross-Promotion: Use Etsy to drive traffic to your Immibrand shop. Pay your Etsy dues for the new traffic they send you and retarget past customers with Immibrand and lower fees.
• Expanded Reach: While Etsy brings in buyers who are already on the platform, Immibrand helps you retarget audiences through your own marketing efforts.
• Enhanced Credibility: Having a standalone store on Immibrand adds a layer of professionalism to your brand. It shows customers that you’re serious about your business.
• Data Ownership: With Immibrand, you own your customer data. This means you can track buying patterns, send personalized offers, and build a loyal customer base.

Making the Switch and Building on Immibrand

If you’re ready to give Immibrand a try, here’s how to get started:

1. Set Up Your Store: It’s quick and easy to create your Immibrand store. You can import your Etsy listings to save time.
2. Let Etsy promote your best selling products, but retarget and recapture with Immibrand with lower fees.
3. Leverage the Fee Calculator: Check out the Fee Calculator a few paragraphs up to see how much you’ll save compared to Etsy. It’s a game-changer.

Experiment and Grow: Use Immibrand’s tools to test new marketing strategies, connect with your customers, and grow your brand.

At the end of the day, Etsy and Immibrand serve different but complementary purposes. Etsy is your gateway to a massive audience, while Immibrand is your opportunity to build a brand that’s truly your own. Together, they can help you create a sustainable, profitable handmade business.

So, why not give Immibrand a try? It’s designed for sellers like you—creative, independent, and ready to take your business to the next level. And with the Fee Calculator, you’ll see exactly how much you stand to save.