From Kitchen to Community: Building Your Food & Drink Business

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About Course

Find your lane, validate your product, and grow into the food entrepreneur you want to be.

I designed this hands-on course for food and drink makers who want to stop guessing and start validating. You’ll learn how to test ideas with pre-orders, market sampling, and low-cost pilots that pay for ingredients, not inventory.

By the end you’ll pick a practical growth path (stay small, sell local, or move toward mobile/retail), have a 90-day action plan, and own at least one validated offering you can sell on Immibrand.

Prerequisite: Must complete “Launch Your First Aligned Product on Immibrand this Month” and have basic Immibrand shop setup experience.

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What Will You Learn?

  • How to move from idea → testable product in 7–30 days.
  • Pre-order setups that cover ingredient costs and prevent overhead loss.
  • Market and pop-up testing methods to validate flavors without bulk packaging.
  • Drink basics: shelf life categories, simple safety rules, and low-risk product choices (powders, syrups, same-day growlers).
  • How to use Immibrand to run pre-orders, limited drops, and convert testers into repeat buyers.
  • A 90-day action plan: 3 validation tasks, 2 marketing tasks, 1 community action.
  • A checklist for when to move from cottage/home production to commercial kitchen or wholesale.
  • Practical pricing and costing habits that include labor, waste, and seasonality.

Course Content

Groundwork: Finding Your Food Business Direction
For beginners: discover your niche. For pros: refresh your foundation and run a quick readiness check.

  • From Passion to Product
  • Compliance Basics (No Surprises Later)
  • Your Quick Validation Checklist (refresher for experienced sellers)

Foundational Drink Considerations
Applies to teas, juices, coffees, cultural drinks, and more.

Selling Without Overhead: Smarter Validation Strategies
Start small, earn before you spend.

Choosing Your Growth Path
Decide where you want to focus next based on your resources and goals.

Planning Your Next Move
Use what you’ve learned to build a realistic action plan.

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