So how will the 15% of profit to donations payout be handled?
Before I even entertained the idea of starting an online apparel store, I already knew that I wanted to start a venture in social entrepreneurship. I want to do good and well. They don’t have to be mutually exclusive.
When I was 25 years old, I set a clear 5-year plan that focused on bettering myself professionally with financial stability. I’m not rich by any means, but am also not missing as many meals anymore.
September 15, 2017, my 30th birthday is the start to another 5-year plan. Even though I’m still on track to keep building and improving myself, I want to widen the lens and think about how I can give back at a greater scale.
I’m well aware of how saturated the market is for online t-shirt businesses. But this isn’t just a t-shirt business.
What is This?
This project encompasses so much more of me than I initially thought it would. This project is about a social cause important to me and many close friends: pro immigration reform in the United States.
This project is about our diverse cultures that at the end of the day ties us back together. It’s about storytelling that has us laughing at ourselves, finding relevance, joy, sadness, confusion & frustration…a spectrum of human emotion that makes us exactly that.
This project is about connecting me back to my roots as an artist that allows me to welcome art-as-a-daily-habit, natural as drinking morning tea.
This project is about combating fear and the hatred it nurtures. I don’t know the proper legal channels to fight and overcome these agitators, but I know of other communities & organizations that can. It’s why I chose this method to allow me the freedom to structure a business model that allows me to pursue my creative outlets and helps those nonprofits fight for causes I care about.
Head in the Clouds, Feet in the Mud
Yet, I’m also a realist and understand the importance of a positive cashflow. It’s why I published this page, to be as transparent as I can so you know how sales are divided.
50% – Overhead Costs:
- Customer Service
- Website Software & Hosting
30% – Customer Benefits:
- Flash Sales
- Other Marketing
20% – Profit
These are rough estimates of how I’ve planned ahead before fully testing the market. Also, while donating 15% of that profit margin may seem low, it’s the most conservative estimate I can promise before knowing how well it does. They’re not set in stone.
At the end of every quarter (March: Q1, June: Q2, September: Q3, December: Q4), I’ll disclose a financial report of online store earnings, how much of it will be donated, and the recipient organization(s).
Wish me luck! 🙂
Or better yet…